‘Chemicals are not for pussies!’ and ‘What’s between your legs?’. Two provocative slogans that appeared on large, colourful and eye-catching marketing posters spread across billboards in the Netherlands in 2014. They were slogans for the social enterprise start-up...
Author
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Dr. Mirjam Werner is Associate Professor in Business-Society Management at the Rotterdam School of Management, Erasmus University (RSM). In her research, she focuses on the processes by which people and organizations challenge the status quo and fight for a more equitable and sustainable world. She is particularly interested in the ways in which marginalized groups fight for inclusion and acceptance, by breaking societal taboos and challenging processes of stigmatization and exclusion. She earned her PhD in political and social science from the University of Leeds and holds an MSc in cultural anthropology from the University of Amsterdam.
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