Dr Zhu is an assistant professor in entrepreneurship at University of Nottingham Ningbo.
Prior to joining NUBS China, Dr Zhu completed her PhD in Business Administration at Richard Ivey School of Business, Western University. She is passionate about entrepreneurship research particularly topics related to entrepreneurial decision-making, family business succession, and entrepreneurial behaviors. Dr Zhu uses experiments and surveys in her research and has published papers in ABS 3&4 journals. Dr Zhu is interested in how psychological factors (e.g., emotions, motivations, identity) and social factors (e.g., family) affect entrepreneurs’ decision-making and behaviors. Dr Zhu is also interested in family business and social entrepreneurship research.
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