Note: An example of negative image spillovers within a business group  is the VW Group and its Dieselgate scandal.  When one company has a scandal, other companies in the same business group tend to suffer as a consequence. How can those other companies, which do not...
Author
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Melanie Richards is Associate Professor and hold the Chair for Family Business Culture and Ownership at TUM School of Management. Her research focuses on how the values and identity of founders and owner-managers affect strategic decision-making. Her work seeks to understand how founders and owner-managers’ sense of purpose and responsibility drives their entrepreneurial priorities and defines how they legitimize themselves in controversies. She has published in journals such as Journal of Management Studies, Entrepreneurship Theory and Practice, Journal of Product Innovation Management, Journal of Business Ethics, and Family Business Review.
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