Image credit: created with the assistance of DALL-E 2. As artificial intelligence (AI) continues to reshape industries, firms must strategically navigate the opportunities and risks it presents. Our recent study published in the Journal of Management Studies explores...
Author
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Robert E. Morgan holds the Sir Julian Hodge Chair and is a Professor of Marketing and Strategy at Cardiff University and visiting professorships at VU Universiteit Amsterdam and Copenhagen Business School. His research focuses on firm capabilities, new product development, and technology management from a strategy perspective. His work has appeared in the British Journal of Management, Strategic Management Journal, Strategic Entrepreneurship Journal, and Journal of Product Innovation Management, among others.
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