What did we study, and why does it matter? In their pursuit to attract and retain talent in the changing world of work, organizations are increasingly moving away from standardized HR practices toward more individualized approaches. Idiosyncratic deals, or...
Author
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Sona Gachayeva is a Lecturer in Human Resources Management at the University of Stirling. Her research focuses on organizational fairness, particularly in the context of new and emerging forms of work. She investigates how differentiated HR practices, such as idiosyncratic deals (i-deals), impact fairness perceptions among employees who do not directly benefit from them. Additionally, she explores the intersection of artificial intelligence (AI) and fairness, examining the transformative effects of AI on employment and the ethical implications of generative AI in workplace practices.
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