Management Insights

Should we be Conservative or Aggressive During a Crisis? Unpacking the Strategic Choices of SME Managers and Their Impact on Long-Term Survival

Should we be Conservative or Aggressive During a Crisis? Unpacking the Strategic Choices of SME Managers and Their Impact on Long-Term Survival

Managers get regularly confronted with crises in their environment. Whether it’s a global financial crisis, a pandemic, or an economic downturn, firms of all sizes must navigate these turbulent times to ensure their survival. Should managers adopt a conservative...

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