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  • Bob Doherty

    Bob Doherty is Professor of Marketing and Dean of the School for Business and Society at the University of York , United Kingdom (UK). He leads the largest funded UK Research and Innovation (UKRI) food systems research programme titled; FixOurFood. His research explores the role hybridity and social entrepreneurship plays in transforming systems, business models and changing markets for public good.

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Title: Shape, Shake, and Shift: How Hybridity Sparks Societal Transformation

Title: Shape, Shake, and Shift: How Hybridity Sparks Societal Transformation

by , , , , , , | Sep 9, 2025 |

Source: https://unsplash.com/s/photos/sustainability%2C-hybridity  Summary: To solve society’s most urgent challenges—from climate change to inequality—we need more than innovation; we need transformation. This Special Issue in the Journal of Management Studies...

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